We got there at 2130 hours, by then the event was in full swing, there were models milling around in H&M conscious collection clothes (which was the best sales gimmick cos what I saw them wear is what I bought) and photographers running after them. The staff from Grazia and a few German celebrities, who I hadn't the slightest idea what they did or why they are famous (gotta look them up).
The ambience was good. Thanks to the DJ's one had a feeling of walking the runway the whole time. H&M served fingerfood, champagne and a variety of softdrinks for the teetotallers and they that had to work Thursday. They had a nail bar, and many girls got their nails did. Also, for this one evening, you got 20% off of every item you bought. It seriously doesn't get better than that.
Considering, I had just edited my closet, I have never been more grateful to be part of an event and give out my money. As the night wore on, more people arrived and the store got a bit messy but the H&M girls really did a great job. I have never seen H&M so neat.
As we were on our way out, we recieved goody bags with H&M journals, a copy of GRAZIA magazine and Full Lash Mascara.
All in all it was a wonderful evening. I just wish, Hamburg girls would step away from their jeans and bubble jackets, and just try something different.