- 2008 - H&M and Designers Against Aids (DAA) - non profit organisation that aims to inform the youth about AIDS in a way that is appealing to them launch a fashion collection called Fashion Against Aids.
- Aim - To Increase awareness about HIV/AIDS and donate 25% of sales to HIV/AIDS prevention projects.
- This initiative has so far raised a total of 45million Swedish Kroner in it's four years of running which has been donated to various projects, that promote awareness of HIV/AIDS amongst the youth
If you are interested to know more about this initiative, visit the H&M website HERE
Here is a backstage video from one their 2011 campaigns:
Parting words... Go get tested, KNOW YOUR STATUS, be careful and always use a condom!