- 2008 - H&M and Designers Against Aids (DAA) - non profit organisation that aims to inform the youth about AIDS in a way that is appealing to them launch a fashion collection called Fashion Against Aids.
- Aim - To Increase awareness about HIV/AIDS and donate 25% of sales to HIV/AIDS prevention projects.
- This initiative has so far raised a total of 45million Swedish Kroner in it's four years of running which has been donated to various projects, that promote awareness of HIV/AIDS amongst the youth
If you are interested to know more about this initiative, visit the H&M website HERE
Here is a backstage video from one their 2011 campaigns:
Parting words... Go get tested, KNOW YOUR STATUS, be careful and always use a condom!
Hey sweetheart, your blog is absolutely fantastic! Love all the pics you post here so much, I can't help it ;) I especially like this video, it's a really important issue and Penn is just cute ;)I'll join the fight
ReplyDeletexoxo from NYC (Ich spreche übrigens auch Deutsch) ;-)
Check out my blog and follow me, maybe you'll get inspired ;)
http://hollylovespaul.blogspot.com/
I am surprised by the number of people who won't get tested yet it's the first step to planning for the future. I hope this inspires them.
ReplyDeletewill definately join the fight getting tested sunday great vid btw Penn looks like so much fun
ReplyDeleteGreat post Thanks for sharing I love fashion brands sending out message for great cause
ReplyDeleteBtw Hanskin I heard people buy it online for those in europe or ask people in Korea to send them over since it's much cheaper haha BB cream became so popular